Exhibition as an effective marketing tool
A special day for the Exhibitions Industry across the globe, Global Exhibitions Day, will be celebrated in Russia and all over the world June 7.
Driven by Paris based UFI – The Global Association of the Exhibition Industry, and Dallas based IAEE – The International Association of Exhibitions and Events, exhibition industry players from countries all around the world have pledged to join forces to promote the industry and to highlight its benefits for the economy. Therefore 7 June 2017 was announced Global Exhibition Day.
The Global exhibitions Day will focus on messages that promote the value of exhibiting for companies, the key role of exhibitions for the development of trade and internationalisation, and the stimulating role exhibitions play in driving innovation and competitiveness of companies. At the same time, Global Exhibitions Day is also meant to be a celebration of the people working in the exhibitions industry, showing the excitement and career opportunities that the industry has to offer.
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