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INTERCHARM Professional welcomes those for whom beauty is a profession

A legendary INTERCHARM professional, the largest in Russia and CIS specialized exhibition for beauty professionals and beauty salon business, has opened today its doors. The exhibition welcomes the entire industry’s professionals, showcasing Russian and foreign novelties of professional cosmetics, as well as the main trends in the industry in the context of the show’s parallel program.

Moscow welcomes more than 500 companies from 20 countries together with thousands of beauty industry professionals from all over Russia at the leading Russia’s, CIS and Eastern Europe’s exhibition of professional cosmetics and equipment for beauty salons INTERCHARM professional 2017.

During the next three days thousands of beauticians, plastic surgeons, dermatologists, hairdressers, makeup and nail artists, masseurs will find new products, services and technologies from many countries which are mostly new for the Russian market. Here, industry experts gather unique expertise in the framework of professional and business program.

INTERCHARM professional is a place-to-be for professional beauty community being the central meeting point for industry representatives from around the world to exchange ideas and experiences, as well as to demonstrate thousands of brands. INTERCHARM professional as a heart of beauty salon business regularly shows the dynamic development of the beauty world being one the world-know INTERCHARM project.

INTERCHARM professional features an extensive business and show program stimulates visitors and exhibitors’ interest, helps to unveil the market opportunities and sets trends in the beauty industry for the year coming.

The International Congress on permanent make-up invites attendees April 20. The anniversary 20th International Congress on Applied Aesthetics will be held April 20 and 21 within the frames of the exhibition. The Championship of Moscow and the Moscow region in hairdressing and nail service which will take place April 22 traditionally attracts a lot of participants and visitors.

Brands and services represented during three show days immediately become available to customers in beauty salons, clinics, nail studios, spas and private masters’ offer. INTERCHARM professional is an annual must-attend event for professional dialogue between manufacturers, distributors, business owners and industry professionals. Knowledge at INTERCHARM professional is unique and first-hand only!

  • 20.04.2017

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