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15.02.2017

The 20th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, has started its work today in Crocus Expo IEC.

The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.

104 companies participate in the project. Representatives from 13 regions of Russia and 5 foreign countries display not only their latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.

The Official Opening Ceremony of the 20th Moscow International Optical Fair has taken place today, February 15. The ceremony was presented by Serguei Egorychev, Director Department of special exhibition projects.

Victoria Chizhova, Director General Marcolin-Rus, Damiana Andreozzi, Director General Markiza Project, Viacheslav Malynkin, Director General Optika MIO retail chain, Dmitry Mitiukov, Head of Abium company, Takeshi Kazei, Takubo Wоrks International Division Manager, and Elena Yakutina, Director General Market Assistant Group welcomed the exhibitors and guests of the ceremony.

MIOF organizers traditionally prepare a highly topical business and educational forum program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus will tell about new products within the frames of the seminar on progressive lenses.

The Awarding Ceremony for the winners of the 3rd Russian National Award Golden Lorgnette in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population will take place within the frames of the program. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.

Seminars Emotional Communication with the Customer in the Shop will take place February 16 and Become Superproducer (two parts) will take place February 16. The seminars will be held by Ercole Renzi, an internationally acknowledged marketing expert in optical market.


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